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Independent designer & developer · Dubai · est. 2021

Immersive worldsfor brands at theedge of the web.

I design and build the whole thing myself: interactive worlds, product launches, and the kind of site people send to a colleague.

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What I do

One senior designer-developer, end-to-end.

Design and build under one roof. Nothing gets lost between two agencies because there is only one. A few projects a year, each with my full attention.

01Art direction · WebGL · Motion

Immersive brand sites

The site people screenshot.

Flagship websites with real-time 3D, motion and sound. Built so the brand feels expensive before the first scroll.

02Launch · Interaction · Performance

Product & launch experiences

Built for the day the traffic arrives.

Campaign microsites, product reveals and configurators that hold up when fifty thousand people land at once.

03GLSL · Three.js · Shaders

Real-time 3D & WebGL

The part most studios subcontract.

Custom shaders, GPU particles and tuned render loops, budgeted to hold 60fps on a three-year-old laptop.

04Next.js · TypeScript · Node

Full-stack build

Designed and shipped by the same hands.

From Figma to production: accessible front-ends, a clean CMS, APIs and deploys. You brief one person, once.

Selected work
WebGL brand world
01 / WebGL brand world

Aurora Systems

A living particle identity driven by real-time network telemetry. Rendered at 60fps in the browser.

Immersive product launch
02 / Immersive product launch

Meridian

A scroll-driven cinematic reveal that unfolds a flagship product across nine choreographed acts.

Interactive installation
03 / Interactive installation

Koto Labs

A floor-to-ceiling generative projection responding to motion across a gallery floor.

Brand identity
04 / Brand identity

Saker

A kinetic visual system of type, motion and 3D for a frontier aerospace company.

Real-time configurator
05 / Real-time configurator

Volume One

A photoreal product configurator letting customers compose their own object in real time.

Worlds rendered live in the browser. You feel them before you read them.

Built with
Front-end
  • React
  • Next.js
  • TypeScript
  • Tailwind
Graphics
  • Three.js
  • WebGL
  • GLSL
  • GSAP
Back-end
  • Node
  • APIs
  • Headless CMS
  • Postgres
Craft
  • Figma
  • Blender
  • Motion
  • Sound
Creative Web Designer & Developer25.2048°N · 55.2708°E

AlexanderSmith

Locating the studio25.2048°N · 55.2708°E