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Independent designer and developer · Dubai

Most people buildinterfaces.I build atmosphere.

The look, the motion, and everything holding it up — all from one person. The kind of site you'll want to show people.

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How it gets made

One person, from the first sketch to the day it goes live.

Atmosphere doesn't survive a handover. The way it looks, the way it moves and the way it works are the same decision made a few hundred times — and every one of them is made by the person who'll answer for the finished thing. The result is a site that feels finished everywhere you look.

01Art direction · WebGL · Motion

Immersive brand sites

The one they screenshot.

Flagship sites with 3D, motion and sound, running live in the browser rather than played as video. The brand should feel expensive before anybody reads a word of it.

02Launch · Interaction · Performance

Product & launch experiences

Built for the worst hour of its life.

Campaign sites, product reveals and configurators, tuned for the moment fifty thousand people arrive at once and none of them are on wifi.

03GLSL · Three.js · Shaders

Real-time 3D & WebGL

The part most studios farm out.

Custom shaders, GPU particles, hand-tuned render loops. Budgeted to hold sixty frames a second on a laptop that is three years old and has forty tabs open.

04Next.js · TypeScript · Node

The whole site, start to finish

Drawn and shipped by the same hands.

From the first drawing to the finished site. Fast, accessible pages, a CMS your team can actually use, and everything wired up behind it. You brief one person, once.

Selected work
WebGL brand world
01 / WebGL brand world

Aurora Systems

A living particle identity driven by real-time network telemetry. Rendered at 60fps in the browser.

Immersive product launch
02 / Immersive product launch

Meridian

A scroll-driven cinematic reveal that unfolds a flagship product across nine choreographed acts.

Interactive installation
03 / Interactive installation

Koto Labs

A floor-to-ceiling generative projection responding to motion across a gallery floor.

Brand identity
04 / Brand identity

Saker

A kinetic visual system of type, motion and 3D for a frontier aerospace company.

Real-time configurator
05 / Real-time configurator

Volume One

A photoreal product configurator letting customers compose their own object in real time.

Worlds rendered live in the browser. You feel them before you read them.

How it’s made

Built from scratch. No page builders, no templates, no plugins doing the difficult part.

TypeScriptReactNext.jsThree.jsWebGLGLSLNodeThe full toolkit
Kind words

What the last few clients said.

Alexander took a vague ambition and turned it into the best-looking site in our category. The launch did the talking for us.
[ Client Name ] Founder, [ Studio / Brand ]
One person, end-to-end, and somehow more polished than the agencies we'd worked with. He sweats details most people never notice.
[ Client Name ] Creative Director, [ Studio / Brand ]
Genuinely technical and genuinely tasteful — a rare combination. He shipped on time and the thing actually performs.
[ Client Name ] Head of Product, [ Studio / Brand ]
Next

Got something in mind?

Tell me what you’re imagining — a brand world, a launch, or something that doesn’t have a name yet. I read everything myself.

Start a project

Let’s build
something.

© 2026 Alexander Smith25.2048°N · 55.2708°E
Creative Web Designer & Developer25.2048°N · 55.2708°E

AlexanderSmith

Locating the studio25.2048°N · 55.2708°E